Digital Advertising

Your paid media strategy shouldn't be a shot in the dark. Our founder, Sarah Pinnix, has been navigating the ever-changing digital landscape since the early days of Facebook advertising, managing budgets from modest to million-dollar campaigns.

At South Fork Marketing, we believe in staying ahead of the curve. We quickly adapt to every new platform and ad innovation, ensuring you get a partner who truly understands how to turn strategic insights into real, measurable growth.

Contact us today to see how we can help you.

We’ll start with a media plan tailored to your goals and budget. We’ll lay out the audience, channels, tactics, and key performance indicators that will get you where you want to go. Then we’ll embark on executing and optimizing your ads to achieve efficient results.

  • Google Ads Icon

    Google PPC Ads

    SEM (Search Engine Marketing)
    Display/Performance Max
    Demand Gen Ads

  • Meta Icon

    Meta Ads

    Leverage our 13+ years of experience to advertise efficiently and effectively on Meta platforms.

  • YouTube and TikTok Icons

    Social Video

    Impacts of social video ads have increased across YouTube, TikTok, and even Google Ads. We study them so you don’t have to.

  • CTV Connected TV Icon

    CTV & Digital Audio

    These are two of the fastest growing ad techniques today. We have the partnerships and expertise to implement smartly.

Contact Us

  • "Sarah consistently delivers exceptional results. Her strategic mindset, creativity, and deep understanding of digital platforms make every project more effective and impactful."

    Alexis Assemat
    CEO
    Wedgewood Marketing

  • "I was consistently impressed by Sarah's ability to turn strategic visions into reality. She is an outstanding digital marketer who excels at building and managing campaigns that get results."

    Matt Rowland
    Chief Digital Officer
    Wildfire Marketing Agency

Other Paid Media Services

  • In addition to planning and buying digital advertising, we can assist you with traditional media placements, leveraging our contacts in the space, negotiating placements, and managing the delivery of assets.

    Magazines, Direct Mail, Radio, Traditional TV, and more

  • We’ll perform a comprehensive evaluation of your paid media channels, creative, and performance, assessing content quality, efficiency (cost per lead/conv), technical conversion tracking setup and analytics. This data-driven process provides actionable insights to optimize strategy, improve ROI, and ensure that paid media efforts support overall marketing objectives with precision and impact.

  • Whether you need 1:1 training or workshops for your whole team, Sarah excels in explaining the world of digital media in accessible ways. Get into the advanced concepts with marketing staff, or get critical general knowledge that will help you speak the digital ad language with confidence.

Contact Sarah

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!

Connect with Sarah for:

  • Communications & Paid Media Planning

  • Social Media Strategy

  • Digital Advertising

    • Google Ads (SEM)

    • Meta Ads (Facebook & Instagram)

    • Other Paid Social (TikTok, YouTube, etc)

    • Programmatic Display, CTV, Radio, Digital Audio

  • Search Engine Optimization (SEO)

  • Google or Meta Account Setup

  • Marketing Analytics and ROI Tracking