Influencer Outreach & Management

The modern influencer landscape originated in the “mom blogger” movement of the late 2000s. Sarah Pinnix, founder of South Fork Marketing, found her voice as an online storyteller in 2007, working with brands, nonprofits, and marketing & PR firms to share their messages with her followers. Now, after almost 20 years in marketing, Sarah works on the other side of the “biz,” helping you craft strategic, effective, and measurable campaigns, and work with influencers knowledgeably.

Contact us today to see how we can help you.

We’ll start with an Influencer Roadmap to align your strategy with business goals and industry norms. Once we arrive at your launch point, choose one of the Influencer management packages below.

Our influencer packages are customized to meet your individual needs for number of influencers, quantity of posts, relationship management needs, and other factors. Contact us to see how we can help!

Outfitter

Have in-house marketing staff but need influencer strategy and industry knowledge?

Our essential influencer package
delivers exactly what you need

  • Influencer strategy and campaign ideation

  • Talent identification, outreach, and recruitment

  • Creative brief development to communicate your needs in a way that influencers can execute

  • Your team focuses on ongoing relationship and content management —we fuel the strategy and recruiting. Simple. Effective. Empowering.

Navigator

Strapped for internal resources? Consider us an extension of your crew.

Supercharge your team with our standard influencer package

  • Influencer strategy and campaign ideation

  • Talent identification, outreach, and recruitment

  • Creative brief development to communicate your needs in a way that influencers can execute

  • Ongoing relationship management with contracted influencers

  • Project management of creative deliverables and review/revision rounds up to publishing

  • Your team will handle post-publishing paid amplification, placement on any additional channels (website, product pages, owned channels, etc)

Expedition Guide

Looking for a full service influencer
management partner?

Our premium package delivers a full-throttle influencer strategy & execution

  • Influencer strategy and campaign ideation

  • Talent identification, outreach, and recruitment

  • Creative brief development to communicate your needs in a way that influencers can execute

  • Ongoing relationship management with contracted influencers

  • Project management of creative deliverables and review/revision rounds up to publishing

  • Post-publishing paid amplification, placement on any additional channels (website, product pages, owned channels, etc)

  • Post-campaign reporting

Let's Chat

Other Social Media Services

  • Mastering your Meta Business Portfolio setup isn’t just complex—it’s absolutely critical for your success and account security. Sarah brings expert-level insight into the Meta platform, guiding brands to build functional setups and correct misconfigurations. Trust her to turn complexity into your competitive advantage.

  • We’ll perform a comprehensive evaluation of your social media presence and performance, assessing content quality, engagement metrics, follower growth, audience demographics, and alignment with business goals. This data-driven process provides actionable insights to optimize strategy, improve ROI, and ensure that social media efforts support overall marketing objectives with precision and impact.

  • Whether you need 1:1 training or workshops for your whole team, Sarah excels in explaining the world of social media in accessible ways. Get into the advanced concepts with marketing staff, or present ways the entire company can contribute to your business goals.

Contact Sarah

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!

Connect with Sarah for:

  • Communications & Paid Media Planning

  • Social Media Strategy

  • Digital Advertising

    • Google Ads (SEM)

    • Meta Ads (Facebook & Instagram)

    • Other Paid Social (TikTok, YouTube, etc)

    • Programmatic Display, CTV, Radio, Digital Audio

  • Search Engine Optimization (SEO)

  • Google or Meta Account Setup

  • Marketing Analytics and ROI Tracking